Innovation thrives when we focus both on the problem we're solving and on those experiencing the unmet need.

This Stanford Online article presents some initial steps for fostering creativity while innovating, which align with key principles of ELI's Entrepreneurial Opportunity Discovery Process. Like ELI’s approach, it emphasizes the importance of identifying and deeply understanding problems before investing resources while also promoting testing ideas as you go.

ELI’s methodology extends this process by incorporating the social and emotional dimensions of unmet or unarticulated needs. By taking an empathy-forward approach, entrepreneurs can develop human-centered innovations that are not only viable but also deeply resonate with the people they serve.

Entrepreneurial and managerial skills may be distinct, but successful leaders know when and how to apply both.

This IdeaCast episode explores how leaders who cultivate critical thinking can achieve dynamic stability—balancing innovation with operational execution. Guest Helen Lee Bouygues highlights how critical thinking helps avoid business failures by ensuring that decision-making aligns with reality rather than unchecked assumptions.

Entrepreneurs who develop both innovative and managerial thinking will be better equipped to recognize challenges, pivot when necessary, and sustain long-term success. This adaptability is key to scaling a venture while mitigating the risks of rapid failure.