New Podcast Episode: How Dog-Walking Became A Successful Lifestyle Business With Susan Beauregard

When you talk about business, dog-walking isn’t necessarily the first thing that comes to mind. It’s a profession that people don’t know too much about. Can you make a living walking dogs? The answer is yes, but you need to know how to market yourself. You need to know how to build relationships so that you can ask for referrals from your clients. And, you need to live within your means. These are the things today’s podcast guest, Susan Beauregard, did when she made her small dog walking business. Orphaned as a young adult, she developed a small dog-walking business to sustain herself in New York City. Now, by continuing to focus on her customers’ needs, she is not only sustaining but thriving.

A Cascade of Job Satisfaction in Oklahoma

In an era when workplace dissatisfaction seems to be at an all-time high, Stacey Bolin is a welcome breath of fresh air. She’s an associate professor who teaches entrepreneurship and computer courses at East Central University in Ada, Oklahoma, and she directs the school’s Wilburn L. Smith Center for Entrepreneurship. 

“This is the best job in the world,” Bolin said. “I love it.” 

Bolin uses the Ice House model as part of Introduction to Entrepreneurship, the first of three ECU courses directly targeted at starting a business. Starting with the Ice House’s definition of entrepreneurship—the self-directed pursuit of opportunities to create value for others—is key to students’ success in the second course, Business Planning and Strategy for Entrepreneurs, and the capstone course, Venture Creation.